I still remember the excitement I felt when I joined my current company as a lead project manager. The task at hand was no small feat; developing a global e-commerce marketplace for African entrepreneurs selling into North America, while also building a technology platform for an international African business venturing into Europe and North America. It was a monumental project that required a custom development approach from the ground up.

Our team delved into the work after conducting an initial audit. Through rigorous research, design, and countless hours of hard work, we finally completed the technology platform. We trained the team and handed over the project to the founder, feeling a sense of accomplishment and pride. However, a few months later, we were hit with devastating news – the business had stopped using our technology and reverted to their old system.

Upon investigating the reason behind the sudden shift, we discovered that the person responsible for managing the new technology had left the company, and the new person who took over made the decision to revert to the old system. Unfortunately, no one within the organization knew how to operate the new technology, leading to its abandonment.

This painful experience pushed me on a quest for answers. I knew I had to find a way to avoid such situations in the future. After extensive research, I began sketching out an amateur concept of technology adoption, urging the businesses I consulted to have a clear plan for integrating new technologies effectively.

I started sharing my ideas through talks and discussions at conferences and events. It was during one of these events that I stumbled upon a masterclass in business analysis. Though unsure of what it entailed, I decided to dive deeper into the subject.

Embracing Business Analysis:

Already armed with certifications in data analytics, product management, and digital marketing, I was initially skeptical about what a business analysis certification could add to my skill set. However, after a meeting with the institute founder, I was intrigued. I sensed that this might be the solution I had been seeking all along. With newfound determination, I enrolled in the course.

The masterclass in business analysis proved to be transformative. Through hands-on learning, we tackled real-life technology business problems and honed our skills using industry-proven methodologies. The excitement of solving a process automation challenge for a North American financial institution and integrating AI technology for a global streaming service company was invigorating, etc.

After three intense months of lectures, case studies, group work, and job shadowing, I not only gained confidence as a digital consultant but also found clarity in leveraging technology effectively.

Strategic Technology Adoption:

An adoption plan is vital to ensure the successful integration of technology. It should outline how the technology will be utilized, considering the people, processes, and the technology itself. This comprehensive roadmap guides the implementation process and maximizes its efficiency.

During and immediately after completing my masterclass, I had the opportunity to consult for several businesses, and the impact has been remarkable.

Listen, it’s essential to grasp that technology implementation can be a costly and time-consuming endeavor. To mitigate risks, it’s crucial to follow a well-structured and methodical plan. By doing so, you create the opportunity to maximize the technology’s potential and drive business growth effectively.

Avoiding the Common Pitfalls:

Now, let me guide you through the plan, drawing on one of the old concepts I developed, to address your question.

1.Online articles do provide valuable insights into using various methodologies for technology adoption. Before I attended the masterclass, I also relied on these resources for a while. Embracing the spirit of lifelong learning, I encourage you to delve into the technology and its best practices before taking any action.

However, I must caution against making the same mistake I witnessed with a business owner I spoke to. They invested significant resources in building a technology solution only to change it later because it didn’t align with their actual business needs. Learning online without proper guidance can lead to such pitfalls.

While online resources offer valuable information, enrolling in a masterclass or working with an experienced technology consultant can be the key to avoiding costly errors and ensuring a successful technology adoption journey.

2. Another approach that many business owners often take is to hire a specialist to build the technology. For example, they might hire a web developer to create a website or engage someone to develop a complex software solution, as was the case when I hired a developer to build a software platform for educational institutions. This platform was intended to provide dashboards for school owners, parents, teachers, and advertisers, making it a project that required meticulous planning.

However, I soon realized the pitfalls of this approach. Lacking experience in building such technology, I found it challenging to provide the developer with precise instructions. The developer diligently followed my specifications without seeking clarifications, which ultimately resulted in a product that didn’t meet the actual needs of the users. Unfortunately, many web developers are trained to follow client requirements without questioning them, leaving the responsibility of understanding the technology entirely on the business owner’s shoulders.

It became evident that this method can lead to the creation of a technology that fails to address the business’s core needs, rendering it essentially useless and a wasted investment. To avoid such scenarios, it’s essential for business owners to either possess a deep understanding of technology development or work closely with experienced technology consultants who can effectively bridge the gap between their vision and the technical execution. This way, you can ensure that the technology developed aligns perfectly with your business objectives and addresses the real needs of your organization and its stakeholders.

3. Based on my personal experience, the third and highly recommended option is to hire a technology consultant (business analyst) or a consulting company. The advantage of engaging such experts lies in their wealth of experience and training, enabling them to ask the right questions and make informed decisions.

When you work with a technology consultant or consulting company, they begin by conducting a thorough audit of your business strategy. This assessment helps them understand your specific needs and objectives, ensuring that the technology solution aligns perfectly with your goals.

Moreover, these consultants can recommend the ideal expertise required to develop the technology. Many consulting companies have specialized teams with diverse skill sets, capable of taking on the entire development process on your behalf.

While some may perceive this approach as expensive, it’s crucial to consider the value it brings. Investing in expert guidance ensures that the technology addresses your business needs precisely, thus avoiding costly mistakes in the long run. Although some business owners may struggle to collaborate effectively with their consultants, I always emphasize that the success of your business ultimately depends on the attention and commitment you devote to it.

In conclusion, hiring a technology consultant or consulting company may seem like a significant investment, but it offers a wise and strategic approach to technology adoption. By leveraging their expertise, you can create a technology solution tailored to your business needs, setting the stage for sustainable growth and success.

My Skill Set as a Digital Business Consultant:

As a qualified digital business consultant, I possess a diverse skill set that includes:

  1. Business Process Analysis: is an approach to analyzing business operation processes. It is a detailed, multi-step examination of each part of a process to identify what is working well in your current process, what needs to be improved and how any necessary improvements can best be made.
  2. Business Analysis- use data to form business insights and recommend changes in businesses and organizations.
  3. Digital Business Strategy: Crafting comprehensive strategies aligning technology with business objectives.
  4. Digital Marketing Strategy: Designing effective plans to drive growth and customer engagement.
  5. Product Management: Overseeing the development and optimization of digital products and services.
  6. Project Management: Skillfully managing projects from start to finish, ensuring successful delivery.
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