Digital Strategy primarily focuses on efficiently implementing business strategies across digital platforms.
A large percentage of our economy is involved in commerce. The average African is selling products rather than services, and it’s evident in the numerous social media ads we come across. I am afraid that without the right skills most businesses will not be able to scale their business. With e-commerce having the potential to create 3 million new jobs…
After my not so pleasant experience building my first ecommerce shop, I learnt some lessons that new business founders can learn from. E-commerce is relatively new in sub-Saharan Africa yet it is showing enough potential as the growing young population are getting comfortable with ordering products online than going to a physical shop. The e-commerce sector in Africa generated $16.5bn…