On Saturday, 27th March 2021, I spoke at the 2021 edition of the Women Techmakers (Anglophone West Africa).

Just like I have always believed, automation is the way to go especially for African business owners who want to increase revenue by focusing on the more important tasks.

People have been looking for ways to do things in a faster, easier, seamless and convenient way.  This is essentially not a bad scenario for business owners because they do not have the luxury to be everything at every point in time. Automation then becomes really necessary.

According to a McKinsey report, 45% of current paid activities can be automated by today’s technology, an equivalent of $2 trillion in total annual wages.

I believe digitization and automation are critical to providing African youth with relevant digital skills as well as solve the challenges the continent is faced with.  

Business owners have a great need to increase revenue and expand using minimal resources and digitization will serve as a channel to achieve it.

Digitalisation and automation form an integral part of our processes at eSchoolfinder. Research conducted by Forrester shows that B2B Marketers that implement marketing automation experience 10% increase in their sales. Regardless of how little expertise or exposure to technology is, you can still implement automation.

Watch the talk here

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